15 Years of N.I.T.E. Riding – A Look Back
2008 marks our fifteenth annual N.I.T.E. Ride (Navigate Indy This
Evening) event. So far we’ve had over HALF A MILLION MILES
of N.I.T.E. Riding, with participation growing from about 600 in
1994 to a sold-out 2,500 ever since 2003. So how did this event
blossom and grow to what it is today? It all started with a spark
of imagination - followed by a labor of love from a core group
of visionary and dedicated volunteers.
Once Upon a (N.I.T.E.) Time…
… a long time ago, a small band of C.I.B.A. members switched
on the headlights and rode through downtown Indianapolis to plot
out a possible route for a large-scale late-night ride. They were
headed by Warren Smock, one of C.I.B.A.’s most visionary
members (Warren also founded the C.I.B.A. Foundation in 1996),
who had been thinking for years of starting a late-night ride in
Indianapolis and finally led the charge after attending a similar
event in Chicago.
An inaugural Committee was formed with blessings from the C.I.B.A.
Board of Directors, led by Warren Smock and C.I.B.A. Past President
Bob LeClare as co-chairs and ten people covering seven core functions.
Per Bob, one of the biggest immediate challenges was to recruit
sponsor support for the event in its first year. Such support was
crucial due to the significant up-front expenses that are incurred
by large-scale events. Moreover, it’s tough to develop sponsor
relationships when you’ve don’t yet have a proven product
with which sponsors can be associated. Fortunately, C.I.B.A. already
had proven itself as an event organizer, having run the nationally-known
Hilly Hundred Weekend event for over twenty years by that time;
in fact, one of the core promotional themes in that first year
was “From the People Who Bring You the Hilly Hundred”.
Warren, in particular, invested countless hours developing sponsorship
relationships to help support the inaugural event.
Another significant challenge was getting the word out regarding
this new ride. Public Relations committee member Connie Szabo Schmucker,
who would later become President of C.I.B.A. in 1997-98 and then
N.I.T.E. Ride Director in 1999, commented: “What really sold
people on the event was the uniqueness of it - riding at night
in Indianapolis, especially around Monument Circle. This has been
the hallmark of the event that has kept people coming back. Indianapolis
is a beautiful city at night and experiencing it by bicycle with
many others is truly a unique experience.“ Ridership doubled
in the second year and has been at a sell-out level of 2,500 since
2003.
Since that first year various sponsors and Committee members have
come and gone, but the teamwork between the Committee, volunteers,
and sponsors continues to grow and strengthen. What does it take
to put on the event now?
* 17 N.I.T.E. Ride Committee members covering 16 core functions
* over 1400 hours of volunteer effort just from the Committee
members themselves
* 600 additional hours from 140 volunteers
* 85 IMPD off-duty police officers, with consultation regarding
route selection and protection
* dedicated emergency medical support from the Wishard Special
Events unit
* data processing and online registration services
* major logistical and promotional support from our primary
sponsor, Bicycle Garage Indy
* 2,500 pieces of fruit from Kroger, 10,000+ cookies from
Nabisco, 220 gallons of drinking water, 2,500 drinks, and nearly
a ton of ice
* 400 pounds pasta, 460 pounds beef, 140 pounds cheese,
30 gallons sauce, 2,500 breadsticks
* cool artwork and production of more than 2,500 T-shirts
and sweatshirts
* significant support from the Major Taylor Velodrome, IndyParks,
and the City of Indianapolis
* and lots, lots more!
So… on behalf of all who have worked through the years
to build this event:
HAVE A GREAT N.I.T.E. !!!