Ten Years of N.I.T.E. Riding – A Look Back
2004 marks our eleventh annual N.I.T.E. Ride (Navigate Indy This
Evening) event and the beginning of our second decade! We’ve
had over 375,000 miles of N.I.T.E. Riding so far, with participation
growing from about 600 in 1994 to a sell-out 2,500 in 2003. So how
did this event blossom and grow to what it is today? It all started
with a spark of imagination - followed by a ten-year labor of love
from a core group of visionary and dedicated volunteers.
Once Upon a (N.I.T.E.) Time…
… over a decade ago, a small band of C.I.B.A. members switched
on the headlights and rode through downtown Indianapolis to plot
out a possible route for a large-scale late-night ride. They were
headed by Warren Smock, one of C.I.B.A.’s most visionary members
(Warren also founded the C.I.B.A. Foundation in 1996), who had been
thinking for years of starting a late-night ride in Indianapolis
and finally led the charge after attending a similar event in Chicago.
After receiving blessings from the C.I.B.A. Board of Directors,
an inaugural Committee was formed, led by Warren Smock and C.I.B.A.
Past President Bob LeClare as co-chairs with ten people covering
seven core functions.
Per Bob, one of the biggest immediate challenges was to recruit
sponsor support for the event in its first year. Such support was
crucial due to the significant up-front expenses that are incurred
by large-scale events. Moreover, it’s tough to develop sponsor
relationships when you’ve don’t yet have a proven product
with which sponsors can be associated. Fortunately, C.I.B.A. already
had proven itself as an event organizer, having run the nationally-known
Hilly Hundred Weekend event for over twenty years by that time;
in fact, one of the core promotional themes in that first year was
“From the People Who Bring You the Hilly Hundred”. Warren,
in particular, invested countless hours developing sponsorship relationships
to help support the inaugural event.
Another significant challenge was getting the word out regarding
this new ride. Public Relations committee member Connie Szabo Schmucker,
who would later become President of C.I.B.A. in 1997-98 and then
N.I.T.E. Ride Director in 1999, commented: “What really sold
people on the event was the uniqueness of it - riding at night in
Indianapolis, especially around Monument Circle. This has been the
hallmark of the event that has kept people coming back. Indianapolis
is a beautiful city at night and experiencing it by bicycle with
many others is truly a unique experience.“ Ridership doubled
in the second year and is now at a sell-out level of 2,500.
Since that first year various sponsors and Committee members have
come and gone, but the teamwork between the Committee, volunteers,
and sponsors continues to grow and strengthen. What does it take
to put on the event now?
* 17 N.I.T.E. Ride Committee members covering 16 core functions
* Over 1400 hours of volunteer effort just from the Committee members
themselves
* 500 additional hours from 120 volunteers
* 75 off-duty police officers, including consulting support regarding
route selection and protection
* Dedicated emergency medical support from the Wishard Special Events
unit
* Data processing and online registration services
* Major logistical and promotional support from our primary sponsor,
Bicycle Garage Indy
* 2,500 pieces of fruit from Kroger, 8,000 cookies from Nabisco,
200 gallons of drinking water, 2,500 drinks, and over half a ton
of ice
* 275 pounds of pasta, 30 gallons of sauce, 2,500 breadsticks, and
about a dozen staff members from Fazoli’s
* Cool artwork and production of more than 2,500 T-shirts and sweatshirts
* Fireworks courtesy of Celebration Fireworks and promotional support
from WZPL
* Significant support from the Major Taylor Velodrome, IndyParks,
and the City of Indianapolis
and lots, lots more!